By Anita Loomba, Digital Marketing Specialist
Big Data has been a hot topic the last few months. It has been featured prominently across various industries. With a new year upon us, there is continued growth and investment in Big Data, but also continued challenges as well. As customer information data is scattered across different channels, organizations need to find value and improve their customer experiences.
This week’s Big Data roundup highlights top articles from the week, including predictions for 2013, the enormous growth of the market and the importance of understanding customer intent.
Over at Forrester, Mike Gualtieri provides some insight on predictions for Big Data this year. Organizations are getting flushed with data from different sources, ranging from mobile to social to the web. Mike addresses the question of what this means for enterprises, with the themes such as: realizing that “Big Data” means all the data, and the importance of real-time architectures. He predicts that Time magazine will name Big Data as person of the year on 2013 – what do you think?
GigaOm writer, Derrick Harris discusses how the Big Data market is much larger that we think. Research firm IDC is predicting that the Big Data market will grow revenue at a rate of 31.7% until it reaches $23.8 billion in 2016. There’s no denying that Big Data is a growing and very important market across different industries.
While data is becoming more prevalent in business decisions, many organizations are still using old fashioned approaches in the Big Data world. Companies are continuing to ignore the gold mine, which is the customer journey information. As Stephanie Miller writes, “It’s the journey data that can help us understand intent.” This is the next generation of improving customer experiences.
Our upcoming content-packed webinar with guest speaker Forrester Research, Inc. Principal Analyst, Joe Stanhope, and Causata's Digital Media & Technology product expert, Matt Oden on January 22 will delve into how companies are using Big Data to improve customer experiences. You’ll also have the opportunity to see a software demo of how Causata's pre-built analytic applications for cross-sell and retention are being used consistently across multiple channels. Reserve your spot now!
Image courtesy of luckey_sun.