Recently, Causata's Justin Hemann and Robert Frankus presented to the Bay Area useR Group (BARUG), a group focused on the R programming language. In the presentation, titled "Understanding and predicting customer behavior with R and Causata," they posed this question to the audience: "Suppose that your company has many thousands or millions of customers. You want to give your customers a more personalized experience. What do you do?"
Justin and Robert said that you must first connect data across touch points to create a single view of the customer. Then, create rich customer profiles to understand and predict customer needs without rigid ETL processes. These will enable your company to deliver a more personalized experience across any touch point -- the web, call center, stores, and so on.