What problems are we helping to solve in financial services?

Consumer banks tell us:

We'd like to think we provide a seamless end to end service but we don't operate that way. Customers don't perceive us that way either. They're more inclined to consider us on a product by product basis. For example, some of our best customers transfer their cash out because they can get a little more interest on it elsewhere.
We don't think of the customer experience the way we should with online banking. We often promote products that people already have. Or we'll interrupt them with offers when the customer just wants to focus on a particular task at hand.
We have a lot of customers who have been with us for many years but somehow we fail to consider that when it matters.
It's difficult to answer questions like:
- Who are my top customers and how do they differ from the rest?
- What factors drove the success of the latest promotion?
- Why do people promote our brand?

This has to change. Stay tuned for more details.