What problems are we helping to solve in other industries?
People in media, online businesses and telecom tell us:
- Our business model is evolving quickly. Thinking about the customer is often an afterthought.
- We see an incredible amount of churn and don't know what causes it.
- Many people are frustrated with our level of service but we only see the tip of the iceberg via the complaints we receive and don't have visibility of the true impact.
- It's difficult to answer questions like:
- Who are my top customers and how do they differ from the rest?
- What factors drove the success of the latest promotion?
- Why do people promote our brand?
This has to change. Stay tuned for more details.