Causata is a new kind of software that is purpose-built for taking actions. Instead of requiring a chain of people to extract insights and implement operational changes, Causata automatically distils and injects real-time customer intelligence directly into touchpoint systems.
Causata assembles customer data from different sources, structures data specifically for prediction and optimization, and enables low-latency decisions. Touchpoint systems can also access all of Causata’s powerful customer profile information. Causata makes it possible for touchpoint systems to make better decisions. With Causata taking action is easy.
“Causata’s software allowed us to integrate web data with other sources in less than 60 days”
There’s no point uncovering insights if you don’t act on them and influence a business outcome. Companies need to be more than ‘customer-centric’, they must be ‘action-centric’ as well. They also need to be able to take actions quickly – in many cases in real-time.
Causata addresses these challenges by automating predictions and decisions. For example, Causata can automatically make real-time decisions about what content should be shown to someone visiting a website. A call center application can request the predicted lifetime value for a customer so that the individual can be handled appropriately.
Causata addresses a broad class of customer intelligence scenarios using automated predictions and decisions.
Causata automatically extracts the predictive information in customer data and provides touchpoint systems with real-time customer intelligence.
Avoid the headaches imposed by a rigid schema. Causata’s granular customer event streams are schema-free so implementation is simple.
Causata applies identity association to continually link each individual’s data across devices and channels they use.
Causata’s machine learning technology is state-of-the-art.
Escape the trap of optimizing intermediate steps that aren’t really impacting your business. With Causata it’s possible to optimize directly on the real business goals that matter, including revenue, lifetime value, and more.
Causata makes it possible for a marketing organization to:
