Product Overview
Causata addresses one of the greatest challenges in business today: how to leverage online and offline customer behavioral data in order to serve customers better. It works by capturing, storing, distilling and analyzing behavioral data across your channels and then determining in real-time what you should do next (cross-sell, discount, promote, personalize, etc.) to best meet each individual customer’s needs. This intelligence is automatically fed into your touchpoints, so you can now be sure that the right actions will be taken at the right time—creating the greatest possible value for your customers and your business. The result: Causata drives key business metrics such as revenue, engagement and lifetime value.
Technical Overview
Learn about Causata’s architecture and key differentiators.
Identity Association
Take a deep dive into an integral part of how Causata operates.
Distributed Data
Discover the significant benefits of Causata’s schema-free architecture.
What Makes Causata So Effective?
Online and offline data brought together around customers
Causata dramatically simplifies the task of bringing multichannel customer data together and organizing it for maximum predictive power. All data is stored in time order in a schema-free way and aggregated on the fly. This makes it easy to deploy and highly flexible.
Real-time customer profiles
With Causata, you can see every interaction a customer or prospect has made with your company, across every channel, in real-time. A profile can be accessed via any customer identifier, such as a cookie, account ID or email address. Each profile is provided within milliseconds.
Real-time scoring
Causata calculates scores in real-time using predictive models imported from tools like SAS and R. These scores are more powerful than traditional approaches because they are calculated on-demand using the latest interaction data.
Real-time decisions
Causata can make decisions across touchpoints and coordinate those decisions for maximum business benefit. Causata will automatically select the best option for each customer and optimize for a specific business goal, such as lifetime value or risk of attrition. Decisions can be based on rules that consider anything in a customer profile—including scores—and can also be controlled by automated learning.
Identity association
Causata uses a new approach called identity association for attributing data to customers. This method supercharges what a traditional master data management system provides. It automatically connects customer data in real-time whenever activity can be linked across channels (e.g., a loyalty membership number was used for a store purchase and an online purchase). Identity association gives you a truly complete and evolving view of your customer, which translates into more relevant messages and better results.
Pre-integration with digital marketing tools and third-party data sources
Causata provides templates that enable data sources to be integrated immediately. These templates exist for popular web analytics tools, email service providers, Salesforce and other digital marketing tools. Causata can also append data from third-party data sources.
Interactive analysis and visualization of customer data
Causata empowers your entire team to understand big data—marketing professionals, data scientists and analysts. It’s easy to perform a segmentation analysis or determine which customer attributes have the most predictive power for a given business goal.
Fast, flexible querying for lists or predictive recordsets
Causata provides a fast, flexible querying tool that can focus on any customer interaction. You can export a customer list for marketing campaigns, or use Causata to generate predictive recordsets for use in SAS, R or other tools. The process of extracting a dataset, building a statistical model and putting it into production inside Causata can be completed in minutes.
Automated learning
In addition to using scores for decisions, Causata can also deliver decisions using a custom automated learning algorithm. This algorithm learns continually, based on behavior following each decision, and provides an easy, low-overhead approach. It is ideally suited for targeting offers, personalization and optimization in high volume digital channels.
Enterprise readiness
- Easily extends to new data sources and touchpoints as a business evolves
- Highly scalable—architected to scale to 100s of millions of customers
- Causata API response times are measured in milliseconds
- Secure handling of PII data
- Both hosted and on-premises deployment options available