Understanding the many ways customers interact with your brand can turn a simple action into a meaningful customer experience.
Causata uses big data to create better data by building individual Identity Graphs out of ID fragments (web cookies, IP addresses, email addresses, account IDs, and other transactions). We correlate anonymous interactions with identified customer data across all online and offline channels.
By storing customer interactions at the moment they occur, and by associating individual customer identifiers with each other, Causata stitches together precise ID Graphs.
We utilize a scalable, NoSQL Hadoop data store for multi-structured customer data. Each individual customer’s data is stored in a single record using key-value pairs.
Our flexible, event-driven data store allows for distributed data processing and both horizontal and vertical scaling.
At the same time, we believe that customer data is a privilege and should be treated accordingly with privacy and security.