What problems are we helping to solve in retail?

Retailers tell us:

There is a gap between internal beliefs about who customers are and the reality of who they actually are.
Though everyone knows the website influences store sales, they're disconnected.
It's accepted that a fraction of the customers deliver the majority of the profit, but somehow this isn't incorporated into the way we operate our business day to day.
It’s difficult to answer questions like:
- Who are my top customers and how do they differ from the rest?
- What factors drove the success of the latest promotion?
- Why do people promote our brand?

This has to change. Stay tuned for more details.