Causata began working with Intuit in 2010 with a focused initiative to connect online and other data sources and automatically inject operational intelligence into touchpoints like the web, email and call centers to improve customer acquisition, product adoption and retention.
“Using data to deliver actionable insights to financial institutions and their customers is central to Intuit Financial Services’ offering. Causata’s software allowed us to integrate web data with other sources in less than 60 days.”
– Noelle Eder, EVP, Intuit Financial Services
Both Causata and Intuit see data as an enormously unrealized asset. We believe that the companies that will succeed in the future are those that can glean insight into what matters most to each customer at any given moment and take the best action immediately.
